Chase the whale.

Everybody has an idea. Almost nobody executes. We help founders, first-time builders, and regular people go after the thing everyone says is impossible, and actually land it.

Pitch us your whale See how we decide

Ideas are cheap. Execution is everything.

Big swings.
Real people.

Great ideas die every day. Not because they're bad, but because nobody built the map, worked the phones, or told the story. That's the job. We do it.

For scientific founders

Your science is brilliant. Nobody's buying yet.

Brilliant doesn't pay the bills. Customers do. We turn research into a business: the commercial path, the investor pitch, and the partners who get it to patients.

For young builders

You've got the idea. Now bring the hustle.

We help you sharpen it, find your first believers, look as serious as you are, and make the next move. Today, not someday.

For everyone else

Your goal. Taken dead seriously.

A cause, a comeback, a community project, a career leap. If it's worth doing and it can be done, we'll find the path and push you down it.

Looks impossible. Isn't.

We don't take every deal. Every whale has to pass three questions. If yours doesn't, we'll tell you straight and point you somewhere better.

First

Is it real?

The science holds up, the market exists, and there's a path from here to there. Nobody's walked it yet? Good. That's the opportunity.

Second

Is it worth it?

It has to matter beyond us. Patients, families, communities, a field that's stuck. If the only upside is a pitch deck, we pass.

Third

Can we win?

We only take shots we can make. We know the players, the path, and the play. If we can't move the needle, we won't take your money.

Then we get unconventional. Unexpected partners, stories that spread, and plays that aren't in anybody's playbook.

Where we win.

Find your responders beforePhase 3 finds your failures.

Health & science

Behind every breakthrough is a patient who can't wait. We get science out of the lab and into their hands: the commercial path, reimbursement, federal contracts, and the first check.

  • Go-to-market
  • Reimbursement
  • Health system partnerships
  • Federal contracts
  • Fundraising strategy
  • Patient-consented data partnerships
  • HIPAA compliance
Big ideas run on thingsnobody ever sees.

Energy & systems

Data centers aren't the villain. The old grid playbook is. Done right, AI's hunger for power pays for the upgrades, brings new energy online from places nobody's tapping (flare gas, waste heat, geothermal, next-gen nuclear), and keeps ratepayers whole. Done wrong, it gets you run out of town. We help data centers and utilities do it right.

  • Data centers
  • Utility partnerships
  • Alternative energy
  • Operations design
  • Infrastructure
  • Supply chain
  • Non-dilutive capital
  • Maps
  • Minerals
  • Drones
  • Surveys
One story. Told right. Everywhere.

Ideas & influence

Every movement started with one story people couldn't stop repeating. We find yours, sharpen it, and put it in front of investors, lawmakers, press, and the public.

  • Founder narrative
  • Social campaigns
  • Policy & coalitions
  • Media
  • Fundraising
  • Sponsorship negotiation
  • Agent representation
  • Partnerships

Stories open the door. Data closes the deal.

The best evidence in the world is worthless if nobody shares it. We build campaigns people pass along: simple enough to repeat, human enough to care about, honest enough to survive scrutiny.

Narrative

One story. Why you, why now, why it matters. Same story to investors, partners, and the public.

Launch campaigns

Earn attention, don't buy it. Social, content, and timing built so you have momentum on day one.

Digital presence

Your site is your first pitch. It had better look as good as your work.

Coalitions & policy

We know how Washington works. Build the coalition, shape the bill, move the rule.

Sponsors & partners

The pitch, the list, the intros. The stuff that turns promising into funded.

The team.

White Whale runs on a network, not overhead. Our leaders spent decades inside the finance, strategy, marketing, and operations engines of some of America's biggest companies. When a project needs more firepower, we bring in the right people. Unconventional ideas, meet the bottom line.

Will Olson

Chief Executive Officer & Head of Marketing, Co-founder

Will is a builder, a marketer, and a closer. He created the indie video game Odyssey Racing Arena and built its buzz from zero, running fundraising, marketing, and character creative. He has worked with everyone from Fortune 100 companies to local businesses, and years in infrastructure and construction mean every plan gets tested against how things really work in the field.

Jennifer Sunshine

Chief Growth & Marketing Officer, Co-founder

Jennifer knows how to win federal contracts from $2 million to $1 billion, build the coalition, write and move legislation and regulation, and handle everything in between. For 20 years she has helped lead some of healthcare's biggest transformations, from championing the ACA build-out to helping founders launch what's next. She builds the brand story too, from market positioning to national media, and puts new businesses on the map. Fortune 100 or the business down the street, team of one or team of 100, she gets it done.

Sarah Johnson

Chief Financial Officer

Sarah spent 20 years inside the finance departments of Fortune 500 companies. Planning, forecasting, operating discipline. If the numbers don't pencil out, she'll tell you before anyone writes a check.

Plus a deep bench

Scientists, clinicians, policy pros, designers, and media partners, brought in by project. Big-firm firepower without the big-firm bloat.

The Current / what's on our mind

Straight talk.

Founders

Impossible and unfunded are not the same thing

Most ideas that look impossible are really missing one of three things: a partner, a proof point, or a story.

Healthcare

Tell the story before the data is finished

Scientific founders wait for perfect evidence. The people they need are deciding long before it arrives.

Responsible AI

The most important part of AI is the person checking it

In healthcare, trust doesn't come from the model. It comes from the experts who stand behind what it produces.

Energy

Every big idea is an energy problem eventually

AI, factories, hospitals. The next wave of growth runs straight into the grid, and most founders aren't planning for it.

Resilience

Resilience isn't a cost. It's a moat.

Tariffs, cyberattacks, shortages. The companies that planned for the bad day are the ones customers call first.

Legacies

Build it to outlast you

A pitch deck gets you funded. A legacy is what's still standing after you leave the room.

Founders

Impossible and unfunded are not the same thing

When someone tells us their goal is impossible, we ask a simple follow-up: impossible, or just not done yet? The answer is almost always the second one.

In our experience, ideas that stall usually lack one of three things. Sometimes it's a partner: the health system, manufacturer, or community group that makes the idea real. Sometimes it's a proof point: one pilot, one customer, one result that shows it works. And very often it's a story: a clear, honest explanation of why this matters that other people can repeat.

None of those require a miracle. They require someone who knows which doors to knock on and keeps knocking until one opens.

That's the work we love. Not the ideas that are easy, and not the ones that are fantasy, but the ones sitting right on the line between the two.

Healthcare

Tell the story before the data is finished

Scientists are trained to hold back until the evidence is complete. That discipline is exactly right in the lab. In the market, it can quietly sink a company.

Investors, health systems, and partners form impressions long before the final paper is published. If a founder isn't shaping that impression, someone else is, or no one is, and the idea simply never comes up in the room.

Telling the story early doesn't mean overclaiming. It means explaining the problem clearly, being precise about what you know and what you're still testing, and showing why the answer would matter to patients if it holds up.

Done well, an honest story builds the credibility that makes the data land harder when it arrives.

Responsible AI

The most important part of AI is the person checking it

Every week brings a new claim about AI transforming medicine. Some of it is real. But the companies earning lasting trust tend to share one trait: they are science-led, and AI is how they scale, not what they lead with.

That means field experts review what the technology produces before it reaches a patient, a clinician, or a trial sponsor. It means being clear about what a tool can and can't do. And it means designing for the people who will live with the result.

For founders, this is also a positioning advantage. In a crowded market full of AI-first promises, "our experts stand behind every output" is a sentence buyers remember.

Energy

Every big idea is an energy problem eventually

Nobody pitches the power bill. But sooner or later, every serious idea has to plug into something. A data center, a manufacturing line, a hospital that can't go dark for even a minute.

Right now demand for power is climbing faster than most plans assumed, and the people who build, permit, and finance energy move on timelines measured in years, not quarters. That gap is where good ideas stall.

The founders who win treat energy like a partnership, not a utility. They know who controls the capacity, what it takes to get in line, and which public programs can help carry the cost.

If your idea needs power to scale, and it does, plan for it now. The grid doesn't care how good your pitch deck is.

Resilience

Resilience isn't a cost. It's a moat.

Every company says it's resilient. Then a tariff lands, a supplier goes down, or ransomware locks up the system, and you find out who actually did the work.

Most leaders treat resilience like insurance, a line item to trim when budgets get tight. That's backwards. When the bad day comes, the company that stays up doesn't just survive. It picks up the customers whose vendors went dark.

Real resilience is boring on purpose. A second source. A tested backup. A plan for the policy change everyone could see coming but nobody prepared for.

Build it before you need it. By the time you need it, it's too late to build.

Legacies

Build it to outlast you

Founders spend years chasing the next milestone. The raise, the launch, the exit. Those matter. But they aren't the point.

The point is what's still working five, ten, twenty years from now. The patients still getting care. The town still running on the system you built. The kid who got a shot because someone took her idea seriously.

Legacies aren't built at the end. They're built in the decisions nobody sees: who you partner with, what you refuse to cut, which promises you actually keep.

Chase the whale. Just make sure what you build is worth leaving behind.

What's your white whale?

Pitch us. We read every note and answer personally, even when the answer is no.

A straight answer on whether it can be done
The first conversation is on us
If we're not the right fit, we'll tell you who is

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